Online Meetup: “Entering International Markets: Marketing Communication Tools”
❗️Do you want to take your business to the international market? We have great news!
🌎 On May 28th, EASE is hosting an online meetup on “Entering International Markets: Marketing Communication Tools.”
✅ The event expert is Bogdan Babak, Head of BMC (Brand, Marketing and Communications) at EY (Ernst & Young) Ukraine, EY CESA BMC SaT Leader.
With more than ten years of professional experience in marketing and communications, Bogdan is skilled in digital media, public relations, copywriting, advertising, digital strategy, B2B marketing, team leadership and management, project planning and data analysis. He has successfully managed large-scale projects and conducted business audits. Bogdan’s strategies have helped brands enter the European and US markets. Prior to joining EY, he held various marketing and communications leadership positions including with VELUX, ALT Ukraine, MOSST Payments, DEZEGA holding, Mobisoft and PocketBook.
At the meetup, you will learn about:
📌 Effective company positioning and branding;
📌 Digital and traditional PR abroad, including PR release distribution, paid articles, market entry with agencies, and establishing relationships with local media;
📌 MarCom activities and their key performance indicators;
📌 SoMe content with local aspects;
📌 Content creation (UA local manufacturers vs. freelance marketplaces).
📅 Date: May 28
🕘 Time: 18:30 (GMT +3)
🌐 Location: online.
Register now, we look forward to seeing you!